In Public Relations, timing and relevance are everything. This module teaches you how to scan news, monitor trends, and research industry developments to create impactful PR opportunities. You’ll learn to identify potential crises before they escalate, spot trending topics that align with your brand, monitor competitors’ campaigns, and understand journalists’ beats for more targeted pitching.
Module 2- Master the Lingo: Essential Technical Terms in Public Relations
In this module, you’ll explore the essential technical terms every PR professional must master to communicate with confidence and credibility. From understanding the language of pitching—like angles, CTAs, and target lists—to crafting impactful written content with press releases, boilerplates, and compelling headlines, you’ll learn how to create messages that get noticed.
This course helps PR professionals shift from pushy selling to authentic influencing that builds trust, emotional connection, and lasting brand impact. You’ll learn how to tell powerful stories, craft journalist-focused pitches, and spark meaningful conversations that go beyond product promotion. Through real examples from brands like Nike and Dove, you’ll discover how to create campaigns that inspire loyalty, shape perceptions, and keep your value alive long after the headlines fade.
Module 4- Leveraging AI to Transform Modern Public Relations
This course by SkillUp reveals how Artificial Intelligence is transforming Public Relations into a faster, smarter, and more impactful field. You’ll learn to integrate AI tools like ChatGPT, Gemini, Claude, and Prowly into your PR workflow — from writing press releases and crafting personalised journalist pitches to media monitoring, meeting transcriptions, campaign analysis, and report creation. Through real-world examples and practical prompting techniques, you’ll discover how to save hours on repetitive tasks, boost creativity, and build stronger media relationships. Designed for PR professionals and learners alike, this program blends tech adoption with the irreplaceable human touch, giving you the skills to stay ahead in the evolving PR landscape.
In this module, you’ll master the art of pitching and professional PR communication. You’ll learn how to communicate with clarity, match your audience’s tone, and actively listen to build trust. We’ll explore how to craft compelling pitches that start with a hook, highlight value, and end with a clear call-to-action. You’ll also get hands-on guidance in writing press releases, short and personalised WhatsApp/LinkedIn messages, and professional emails with concise, impactful structure. Alongside writing skills, you’ll understand the tools, research techniques, and confident, adaptable mindset required to connect effectively with media and achieve your PR goals.
Module 6 - How To Write Compelling Messages for Email, Linkedin and Whatsapp
In today’s fast-paced world, you have just 8 seconds to make a lasting impression—whether it’s on LinkedIn, email, or WhatsApp. This session teaches you how to craft clear, compelling, and platform-specific messages that turn attention into action. You’ll discover how to write professional yet personal emails that build trust, conversational LinkedIn messages that spark genuine connections, and short, respectful WhatsApp texts that get responses. From structuring your hook to delivering value and ending with a strong call-to-action, you’ll master the techniques that make your communication impossible to ignore.